by Surplus Mon Apr 11, 2016 5:09 pm
Just wanted to try and consolidate some of the ideas and work them through a little bit for discussion at the fan's forum. (14/4/16 @1919)
* Explore viability of direct debit scheme for season ticket holders- aim is to reduce upfront costs for fans and increase season ticket holder fanbase.
*Programme- work to improve current design and also explore viability of 'raffle' with each programme given a unique code or number and this being called out at halftime with cash reward for winner. Would require publicity to increase uptake with more prominent stands (as opposed to cardboard boxes) around the ground selling programmes. Possibly get youth players to market programmes to fans with feedback section asking what fans want to see in the programme.
*Charity- fans to choose a charity to support for the season and publicise heavily with fundraising iniatives and also collection points at the ground.
*Over arching PR strategy that encompasses Facebook/Website/Twitter/paper based literature. Aim is to consolidate the various mediums so they link in together and also improve the fan experience increasing involvement.
Website should be central to this with embedded Town TV highlighting games or goals. (Strawpoll implemented on best website in league with ideas taken from this).
*Calender/poster distributed to schools/local junior soccer teams outlining fixtures, soccer camps and events. Can be utilised to advertise sponsors and also develop loyalty card with reductions for stamped cards offered by sponsors. Local shops to advertise 'Town friendly' poster or sticker with reductions for shopping in these premises (cinemas,restaurants,independant traders, corporates etc).
*Junior supporters pack, stickers,calender, reduction on soccer camp, free drink etc plus special newsletter and programmes.
*Rather than waiting for people to 'come' to the Town website for soccer camps,merchandise, fixtures, free ins develop FB list/database or mailing list of local football clubs/sports clubs where events can be advertised.
*Access funding streams to develop 3g football pitch iniative working with community based soccer clubs in the area. Develop 3g to run +12yrs friendly 5 a side league where friends can enter teams. Also hire out to teams for training and matches. Would need reffing/organising but allow Town to identify talent and access potential fans.
*Summer football gala. To work in with existing galas during the summer period showcasing junior football in the area. Aim- to further involve youth football in Town, and to reach parents of children. Would allow us to showcase 1919 venue and build up database of interested families to target matchday offerings.
*Merchandise-expand merchandise range via website and club shop. Items for kids, giveaways in junior pack etc.
*Fundraising via club- agree with club on fundraising drive for overhaul of changing rooms for instance. Fans encouraged to become involved in fundraising drive similar to FC Utd. Buy a brick schemes,donations, sponsored events. Aim- to give fans a renewed sense of ownership/partnership in developing the identity of the club.
* Christmas free in with emphasis on additional food stalls ie hog roast/chestnut stall etc. Aim- to create a buzz, reward loyal fans and and increase advertising.
*link in with academy programme to give apprenticeships to individuals in PR/advertising/web design/programme editing to pick up increasing workload. Aim- to improve Town profile whilst giving real world experience to students. Would need appropriate oversight.
Please feel free to add to/critique/pull apart ideas as this is how we are going to get workable ideas that can go onto be discussed.
Last edited by Surplus on Mon Apr 11, 2016 5:10 pm; edited 1 time in total (Reason for editing : Add fans forum date)