Would also like to see a town community page where questions can posted in and then answers put down by the club so suggestions, queries so that it is more interactive and responsive. I'd personally put in a charitable section as well detailing fundraising and good news stories. The thing with a website is that you can present yourself as involved in loads of stuff which attracts people in so junior sections, youth teams, women's teams could all have their own section, increasing the town community as well as 'reach'. Once it's setup its daily admin which should be low maintenance and hammering the online shop to generate revenues and getting folk to sign up for e- programme or newsletter.
We've got a great opportunity with a closed season on us to come back 16/17 ready to compete on the pitch but also off it.
I'm currently liking the flyde website ( only thing I am liking about them ), with good online merchandise , easy to navigate